Bug Out Bag: The Commodification of American Fear takes you down the rabbit hole into America's obsession with guns, prepping, and the Apocalypse. In the book you meet 13 preppers from all over the United States and go inside their Bug Out Bags, which they keep at the ready to survive the first 72 hours of a disaster. The preppers themselves offer survivalist insights and screenshots from online discussions show how seriously these bags contents are considered and debated. The book includes essays by Rachel Monroe, Pete Brook, Max Presneill, and the artist.